Inspired by the Japanese tradition that every object has a soul and should never be wasted.
The visual story of Mottainai starts with this first photograph, that was happened-upon on the course of our travels. The image shows a girl sitting on a beach holding several human skulls, dated august 24, 1938. After some research it turns out that the beach is located on an island in Russia, formerly used as a prison camp. The full story behind this image will remain unknown.
Deeply fascinated by this peculiar photograph, a collection came to life with one shared element: humans holding a skull.
We have curated a collection of original photographs ranging from obscure war imagery, peculiar family portraits, travel photography to bizarre scientists posing in their laboratories. With every one of these images evoking a certain apocalyptic feeling – in line with the Vanitas tradition – we felt the need to affix this collection to a product in order to celebrate life.
As life is short and the photographs are a direct representation of the transience of it all, let it be a reminder to enjoy it to the fullest.